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Making posts

Captions per platform

One caption everywhere, or each platform its own, within its limit.

Each platform counts differently, and pickthepost counts the way each one does: what you see as one character (even an emoji family) counts as one.

PlatformLimit
Instagram2,200 characters and 30 hashtags
Threads500 characters
Bluesky300 characters
FacebookAbout 63,000 characters

Give a platform its own caption

  1. Under the caption, open the platform's tab. A red dot on a tab means its limit is passed.
  2. Switch on Give it its own caption. pickthepost starts it for you: the hashtag lines removed, cut at the last full sentence within the limit.
  3. Edit it as you like. Fit it to starts again from the main caption.

Posts cannot be scheduled while a caption is over its limit, so nothing is ever cut off by a platform.

Snippets and templates

Save text you reuse (a sign-off, a hashtag set) with Save caption as snippet, and insert it with Insert a snippet. Save as post template keeps the accounts, captions and first comments for posts you make often.

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